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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement accompanies the India launch of Ray-Ban Meta Gen 3, priced from INR 44,300, and previews audio glasses and a future Muse AI feature.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, pairing the appointment with the launch of Ray-Ban Meta Gen 3 in the country. The announcement links a high-profile local campaign to Meta’s expanding smart-glasses lineup, with Gen 3 prices starting at INR 44,300.
Meta said Singh has worked with the company on multiple collaborations over the years. The new role is an association with both Ray-Ban and its AI glasses line; the announcement did not specify the length of the partnership, campaign schedule, or any separate ambassador responsibilities. Singh said he connected with Ray-Ban’s association with individuality and described the combination of its styles with Ray-Ban Meta technology as a natural fit.
Ray-Ban Meta Gen 3 is available through meta.com, in.rayban.com, consumer electronics retailers, and leading optical and eyewear retailers in India, according to Meta. The company lists 27 color and lens combinations across three styles: Aviator, Zena and Wayfarer. It also announced a limited-edition Aviator in a vintage-inspired colorway to mark the frame’s 90th anniversary.
Meta says Gen 3 offers up to nine hours of battery life, one hour more than Gen 2, along with a slimmer design, adjustable temple tips and a customizable action button for access to Meta AI. The glasses have a 12-megapixel camera and can record 3K Ultra HD video, the company said. A built-in LED is intended to alert people nearby when the wearer is taking photos or video.
A Local Face for Meta’s Glasses
Singh’s appointment gives Ray-Ban and Meta a prominent Indian public figure to represent products that combine familiar eyewear designs with cameras, audio and AI features. That may help the companies present the glasses as everyday accessories rather than devices aimed only at technology enthusiasts. It is a marketing rationale, however, not evidence that the partnership will change consumer demand.
The announcement also places the ambassador news alongside a concrete retail development: Gen 3 is on sale in India, with a stated starting price and named sales channels. For shoppers, those details are more immediately actionable than the partnership itself. The price positions the glasses as a substantial purchase, while the combination of eyewear and connected features raises practical questions about fit, battery life, privacy and how useful the software is in daily use.
Meta’s next steps could broaden the offer beyond camera-equipped glasses. The company says an audio-focused model is coming and that its Muse assistant is planned for AI glasses in the coming months. Those products and features remain future releases, so their availability and performance should not be treated as established by this announcement.
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From Gen 2 to India’s Gen 3
Ray-Ban Meta glasses combine Ray-Ban frames with features developed by Meta, including audio playback, hands-free calling, a camera and access to Meta AI. Meta describes the product as an effort to put technology into conventional-looking eyewear. The company’s announcement promotes the glasses as a way to use these features without taking out a phone, but that is the company’s product framing rather than an independent assessment of their usefulness.
Gen 3 builds on the previous generation, with Meta citing a one-hour battery increase over Gen 2 and a more compact design. The company also says a six-microphone array reduces background noise by more than 90% for calls and voice commands. It has not provided the test conditions or comparison methodology for that figure in the supplied announcement, so it should be read as a company-reported specification.
The announcement includes two forward-looking additions. Ray-Ban Meta Audio glasses are described by Meta as its lightest and slimmest AI glasses yet, weighing 43 grams and offering up to 12 hours of use on a charge, with up to 48 additional hours from the charging case. Separately, Meta says it plans to bring Muse to its AI glasses in the coming months, allowing users to ask about items or text in their field of view. Neither the audio glasses’ India price nor a precise release date for Muse was included.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh, in a statement provided in Meta’s announcement
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Partnership and Feature Details
Meta has not announced the partnership’s duration, campaign budget, planned advertisements, or whether Singh will take part in product development or events. The announcement also does not provide independent evidence about the commercial impact of naming him ambassador.
For the products, the company did not give an India release date or price for Ray-Ban Meta Audio. Muse is described as coming to AI glasses in the coming months, but Meta did not identify a specific launch date, supported markets, languages, or whether the feature will be available in India at launch. Its capabilities are company-described plans, not a currently available feature in the information provided.
Gen 3’s listed battery, audio and camera specifications come from Meta. The announcement does not explain how battery life varies with particular uses, or provide the testing details behind the reported background-noise reduction. Buyers may also want further information about local availability of every frame and lens combination and the handling of captured images and voice interactions.
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Retail Rollout and Future Releases
Ray-Ban Meta Gen 3 is available now in India through Meta’s stated online channels and participating electronics, optical and eyewear retailers, at prices starting at INR 44,300. Availability of specific styles and combinations will depend on retailers and stock; the announcement does not give a full store-by-store schedule.
Meta says Ray-Ban Meta Audio glasses are coming soon, but has not supplied a date or India pricing. The company also expects to bring Muse to its AI glasses in the coming months. Further information on launch timing, market availability and supported features will clarify whether these additions reach Indian customers and when.
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Key Questions
What role has Ranveer Singh taken on?
Meta named Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement does not state how long the partnership will last or detail its campaign plans.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta says Gen 3 prices start at INR 44,300. The glasses are listed through meta.com, in.rayban.com and participating electronics, optical and eyewear retailers.
What is new in Gen 3?
Meta lists up to nine hours of battery life, a slimmer design, adjustable temple tips, a customizable action button, a 12-megapixel camera and 3K Ultra HD video recording. These are specifications reported by the company.
When will Ray-Ban Meta Audio glasses and Muse arrive?
Meta says the audio glasses are coming soon and Muse is planned for AI glasses in the coming months. It has not announced exact release dates, India pricing for the audio model, or Muse’s market availability.
Source: rss
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